Why iPhone will work, and won't?

NEW DELHI: Six long years and five generations of iPod later, Apple is back with another cool product - iPhone - which the company's Chief Executive Steve Jobs calls "Magical," "Revolutionary" and "Super-smart". And we don’t entirely disagree with him. Going by the iconic success of iPod, the 'think different' company has rolled out a near ‘complete gizmo’ which experts feel is aimed at protecting its own music player's future from the growing breed of music phones.

Though Apple occupies almost 75 per cent of the digital music player market - has set an an ambitious target for iPhone, analysts’ opinion is divided over iPhone's future. Here's why iPhone could prove to be a different ballgame for Apple than an iPod?

1. At least six more months before it hits the stores! The iPhone will be available in the US in June 2007, Europe in late 2007, and the Asians will have to wait for at least a year.

2. Apple doesn’t have expertise in building phones. Putting together a phone with so many features is far more complex than a music player as it requires much more technical expertise to port so many radios and transistors and also ensure excellent quality in all the functions, including voice and inter-operability of standards and modes. Moreover, the competition is fierce: it is a multi-pronged battle with Microsoft Zune on one hand and Nokia, Sony Ericsson and Samsung on the other. RIM’s Backberry and Palm too become direct competition. The phone makers already have evolved their music phones while Microsoft has the advantage of having Windowes Mobile 5.0 which gives the familiar Windows applications environment and a strong gaming capability to Zune.

Having OS X as the operating system and Safari browser for web access is definitely less attractive for a phone than say a Symbian or a Windows OS.

3. Apple has a fine retail legacy in selling iPods, but selling and thrashing out subsidized bundled deals with competing telecom network operators in different countries across the world may be a lot more challenging than that.

4. The 4 and 8 GB HDD for a phone as refined as iPhone clearly means a less memory option for so many applications and the ease of use that iPod typically provides. Then there is video, Internet, many other phone apps... And in a year's time, this memory will seem even less so.

5. The closed-from-the-back a la iPod, iPhone has a non-removable battery, not preferred by many.

6. With a growing number of 3.5G HSDPA networks globally which offer download speeds of up to 1.5 MBPS (with 3.6 MBPS, 7.2 MBPS and 14.4 MBPS download speeds going forward), iPhone may not be able to provide the experience of good video downloads.

7. Therefore there won’t be video calls either, at least not in the first generation of iPhones.

8. It has a 2 megapixel camera which is ok, but it is not enough as many medium range phones already have it these days.

9. Lack of enterprise apps and Apple's lack of expertise as well as lack of tie-ups on this front (unlike a Microsoft or Blackberry) is a disadvantage. Yahoo is not exactly the last word in Push Mail, Blackberry is! It would have been a terrific move on the part of Apple to get Blackberry Connect on its side as Microsoft and Blackberry are sworn enemies.

10. No IP telephony, which is where the world is moving to, as also proven by the recent tie-up between Nokia and Skype.

11. Only GSM version as of now. Apple does not have a CDMA variant.

12. No Mobile TV or FM

Then what makes iPhone so hot?

1. The iPod legacy and branding goodwill will fetch iPhone many readymade customers. Over the last six years, iPod has developed a strong loyalty which will definetely pay for iPhone as well.


2. Apple is also betting on iPhone's hot design and technical finesse. As pointed by analysts, iPod revolutionized the MP3 market not because it was the first (it wasn't) but because it was so easy to use.

3. A revolutionary and terrific user interface. The device has a 3.5 inch screen optimized for playing movies and television shows, but also will be a full-featured mobile phone, allowing users to switch easily between answering calls and listening to music or watching video.

4. A very cool touch screen. Unlike the other devices, which include keyboards and dedicated buttons, the iPhone is built around a touch screen and virtual buttons that change depending on the application. The phone uses a patented keyboard tech called Multi-touch.

5. Aggressive pricing. Though it may seem a bit on the higher side to some, but when compared to phones in the same genre, iPhone offers better bang for the buck, especially with so much ported on to it.

6. A damn good battery life. The battery life of the phone will allow five hours of talk time, video and browsing, and 16 hours of audio playback.

7. It has Visual Voicemail that lets users look at a listing of their voicemails, decide which messages to listen to, then go directly to those messages without listening to the prior messages. This revolutionary service also enables users to immediately randomly access those messages that interest them most.

9. Over-the-air iTunes downloads. iPhone lets users enjoy all their iPod content, including music, audio books, audio podcasts, video podcasts, music videos, television shows, and movies. It syncs content from a user's iTunes library on his/her PC or Mac, and can play any music or video content they have purchased from the online iTunes store.

10. iPhone is a quad-band GSM phone that features EDGE and Wi-Fi wireless technologies for data networking through. iPhone will also work with most industry standard web mails based on IMAP and POP servers, support Microsoft Exchange, Apple .Mac Mail, AOL Mail, Google Gmail, and most ISP mail services.

11. t employs advanced built-in sensors - an accelerometer, a proximity sensor, and an ambient light sensor - that automatically enhance the user experience and extends battery life. Its built-in accelerometer detects when the user has rotated the device from portrait to landscape, then automatically changes the contents of the display accordingly, with users immediately seeing the entire width of a Web page, or a photo in its proper landscape aspect ratio.

12. Less than half-an-inch slimmer than every other phone in the market including those from Samsung and Motorola.

Thirteen reasons to doubt the iPhone hype

The honeymoon is over for the iPhone.

It's not that we're sick of it already (well, maybe a bit), it's just time for it to answer some questions. Otherwise, it may join the Sony PS3 in the realm of "tech that looks absolutely amazing but is far too expensive for most people to even consider buying."

Apple's iPhone: A mystery wrapped in an enigma
smothered in question-mark sauce.

Here, accompanied by rambling speculation, are those questions:

1. Why no 3G compatibility? The answer might be as simple as the fact that Cingular's 3G coverage still has gaping holes outside of major U.S. cities.

The 3G question is very pertinent to those who want to stream video and audio to their phone at any time. But that requires living in an area with great 3G network coverage, and 3G will drain a battery faster than the 2.5G EDGE network.

2. Does the lack of 3G matter if the iPhone has Wi-Fi? If the user wants to only occasionally stream media or download files, the iPhone's Wi-Fi capabilities should scratch that itch...but only if you're at a Wi-Fi hot spot and not using it in the backseat of a car, on the train, or sitting on a park bench. And Wi-Fi will have just as much--probably more--of a draining effect on the iPhone's battery.

3. What's under the hood? Nobody knows for sure. According to this Information Week article, the iPhone is likely have a Samsung CPU and video processor.

If it's true, this may help explain the similarity in specs between the Samsung BlackJack and the Apple iPhone. For what it's worth, the BlackJack performed very well in our Web browsing and video tests.

4. Can you download directly from iTunes? This looks to be a big disappointment with the iPhone. Early reports, such as this iTWire interview with Apple's VP of iPod Products Greg Joswiak, say no.

From the iTWire article:

The Apple VP also quashed any speculation that the iPhone itself may house a self-contained version of iTunes. "iTunes was designed to exist on the Mac and PCs. That's where the music should live."

Don't tell me where my music should and should not live, homeboy! I want it to live on my iPhone!

Regardless of where my music wants to live, if Apple is touting the iPhone as a device that runs Mac OS X, doesn't that make the iPhone a Mac? Which brings us to the next question...

5. Just what does Apple mean by "it runs OS X"? And what do they mean by "multitasking"?During his keynote address, Steve Jobs mentioned the ability to multitask as one of Mac OS X's strong suits, as well as a reason why the operating system was chosen for the iPhone.

Given the lack of 3G compatibility, that "multitasking" must be limited to applications within Mac OS X, not "multitasking" in the sense of being able to download a file while talking on the phone. That's the kind of "multitask" that 3G networks are built to do.

Which begs the question: Who will really multitask between OS X applications on a mobile, touch screen device? At what point will anyone be simultaneously typing a document, formulating a spreadsheet, and composing a song on GarageBand on the iPhone?

Playing media content while surfing the Web is technically multitasking, but it's possible that the iPhone will only be able to perform one of its three main functions at any given time: It's either an iPod, an "Internet device," or a phone, but it may not be able to do more than one function at a time.

That doesn't sound like a big deal right now, but it could lead to an embarrassing situation if you're using your iPhone as a jukebox at a party when a call comes in.

In all probability, the iPhone will run a watered-down version of OS X, with built-in restrictions on how the operating system can be used. No full iTunes. Probably no Skype or VoIP phone calls. It may be able to run "desktop-class applications and software," as Apple's iPhone site purports, but that's not the same thing as actual desktop applications.

6. Will it actually be called the iPhone?
Not if Cisco has anything to say about it.

Will it be the iPhod? The iCell? The iThing? The iCaramba?

And will the iPhone have the same appeal with a different name? It might. After all, the name "iPod" doesn't exactly scream "music!"

7. Who's this phone for, anyway? Who can afford this thing?
This answer is simple: Paris Hilton.

The iPhone looks to be the next glamour phone, albeit one with serious potential. It's billed as a "smart phone," which brings to mind business users. At $599 for the 8GB model and $499 for the 4GB model, it's definitely priced for business users.

But as Tom Krazit and Declan McCullagh kindly point out:

1. Yahoo e-mail isn't going to cut it in the business world.
2. It's unknown which business applications will be available for the iPhone.
3. Will there be file-compatibility issues between the iPhone and Windows-centric businesses? Remember, the Vista age is almost upon us, and even next-generation Windows programs may have issues with files created in older versions.

If you add everything up, the iPhone looks like a starter smart phone for twentysomethings who just got a fat raise. It could even be compared to a touch screen Sidekick 3 Pro. At least the Sidekick has a mini-SD card slot so that you can expand its storage capacity, which brings us to...

8. Will Apple give the user any freedom? Want to know why there's no memory card slots on the iPhone, nor will there likely be a user-replaceable battery?

Because Apple doesn't want you to lay a finger on its phone without paying the piper.

Anyone who owns an iPod knows how hard it is to replace the battery, replace a dead hard drive, or fix the thing without going through Apple. Anyone who owns a Mac computer also knows how hard it is to upgrade any internal components without going through Apple. If you can figure out how to do these things yourself, you'll break the warranty. If you go through Apple, you'll probably have to give them more money in the process.

The iPhone is likely to be no different. To fix it, you'll probably have to bring it to an Apple Store. To expand it, you'll probably have to buy a new iPhone.

Note: iPhones are still expensive.

While we're on the topic of user freedom, what about the software aspect of the phone? It's unknown whether users will be able to write their own software or run third-party programs on the iPhone without breaking the warranty. It's quite possible that the iPhone's only programs will be Apple iPhone programs.

9. How much more than the unit price will the iPhone cost?As expensive as the iPhone is, it may get insanely unaffordable once you add in the monthly charges. To get the most out of the iPhone, you'll likely need a voice plan, a data plan, and possibly Cingular's own Wi-Fi plan.

Cingular has special data plans for its BlackBerry phones, and it's possible, if not likely, that the iPhone will have its own special plan prices.

But if that's not the case, be prepared to pay through the nose. If you look at the costs of Cingular's low-end voice plan (450 minutes/month for $39.99), unlimited data plan ($44.99/month), and unlimited Wi-Fi plan ($99.99/month), you may need to tack on an extra $100 to $200 per month to use your iPhone to the fullest.

Also of note: Cingular charges a $175 fee for early contract termination.

10. Is this another iLock-in strategy?The iPhone is the only phone that runs Mac OS X, and probably will be for the foreseeable future. Judging from the iPod's seamless, user-friendly integration with iTunes, Apple is sure to unveil iPhone-management programs that make managing contact info and other data as painless as possible. And that might actually be the problem.

Imagine this: You buy an iPhone, you manage all your iPhone's data on your computer--contacts, music, files--and your iPhone kicks the bucket...dead battery, iPhone icon with x-ed-out eyes, whatever.

What now? Unless there are third-party programs to send your data to another phone, the easiest way--and possibly the only way--to get all that data onto another phone will be to buy another iPhone.

Note: iPhones are still expensive.

11. Just how useful is the touch screen? The iPhone user interface looks elegant, innovative, and easy-to-use, but is it the best interface for a device like this?

Whenever you do anything, the iPhone will command your full visual attention. "No buttons" may be sexy, but it also means you can't do anything without looking at the phone.

The iPhone's iPod usability may suffer even worse from the touch screen. Have you ever tried to operate an iPod while it's in your pocket? You can do it, but it's hard. The iPhone will make blind iPod-surfing downright impossible.

That said, it looks like the iPhone will eliminate accidental pocket-dialing once and for all.

12. Will early adopters be the only adopters?If the iPhone takes the world by storm, other manufacturers and carriers will borrow the iPhone's most popular features. And they'll probably offer them at a lower price.

13. What goes into a cell-phone purchase? Cell phones aren't MP3 players. Even if Apple has the sexiest phone out there, many important factors come into play when anyone buys a cell phone.

• How pleased is the user with the carrier?
• What other phones are out there?
• What will the phone primarily be used for?
• How important is it to have the "it" phone of the moment? And is price no object?

Apple seems to be banking on the last factor being the most important. But is having "it" it? If so, the iPhone may simply be iRon pyrite.

First Apple iPhone picture on the net

WOA! MOST DIGG's EVER!!!

Dear Mr. Jobs, please have your people call my people about how to get one of these things before June, you can give me a call at Metaliq www.metaliq.com/

Check out the videos:

www.youtube.com/watch?v=ZcVz70PeIKo
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